What is a hotel CRM?
A hotel CRM is software that gathers everything a property knows about each guest into a single profile: contacts, language, birthday, consents, stays, messages and notes. In GuestRM it’s called GRM, the Guest Relationship Manager, and every feature (chat, Quick Review, campaigns) works from that profile.
Where does a hotel CRM get guest data from?
In GuestRM, guests reach the GRM from your PMS through the integrations, from the Wi-Fi hotspot, from the chat and from landing pages built with GuestRM. When needed, you can add them by hand in a few fields, with consents and preferences.
Can I segment hotel guests for marketing campaigns?
Yes. With advanced search you combine filters, such as guests who have stayed more than five times, German speakers or next week’s arrivals, and save the search as a segment to use in newsletters and in WhatsApp and SMS campaigns.