Know every guest.
The next stay starts there.

GRM, the Guest Relationship Manager: a profile for every guest, with stays and consents, plus advanced search to pull out exactly the segments you need.

Every feature in one plan, from €99 a month. No setup fee.

GuestRM CRM guest list showing pre-stay, in-stay and post-stay status

A closer look.

Advanced CRM search with filter groups for number of visits and VIP guests

Advanced search and segments

Who has stayed more than five times? Who’s a VIP, who speaks German, who’s arriving next week? Advanced search lets you combine filters and save searches as segments. Bring them back with one click and use them in your campaigns.

Guest profile in GuestRM with personal details, consents, stays and automations received

The guest’s whole story, on one page

The guest profile brings together contacts, language, birthday and consents, past stays, the automated messages they’ve received, tags and team notes. You can message them on WhatsApp right from there. When they come back, you already know who they are.

Adding a guest to the CRM with personal details, contacts and consents

Many channels, one guest list

Guests reach the CRM from several directions: your PMS through the integrations, the Wi-Fi hotspot, the chat and the landing pages you build with GuestRM. And when you need to, add them by hand in a few fields, with consents and preferences.

Frequently asked questions.

What is a hotel CRM?

A hotel CRM is software that gathers everything a property knows about each guest into a single profile: contacts, language, birthday, consents, stays, messages and notes. In GuestRM it’s called GRM, the Guest Relationship Manager, and every feature (chat, Quick Review, campaigns) works from that profile.

Where does a hotel CRM get guest data from?

In GuestRM, guests reach the GRM from your PMS through the integrations, from the Wi-Fi hotspot, from the chat and from landing pages built with GuestRM. When needed, you can add them by hand in a few fields, with consents and preferences.

Can I segment hotel guests for marketing campaigns?

Yes. With advanced search you combine filters, such as guests who have stayed more than five times, German speakers or next week’s arrivals, and save the search as a segment to use in newsletters and in WhatsApp and SMS campaigns.

More in Know.

See GuestRM
in action.

Tell us about your property. In the demo we show you the features that matter to you, built around the way you already work.

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  • We get back to you to book a time
  • We walk through GuestRM on your real-life cases
  • If you choose GuestRM, we help you set up your first flows