About us.
Where GuestRM comes from.
GuestRM is the CRM built for hospitality: one dashboard to get to know your guests, talk to them before, during and after their stay, and automatically run the work that brings in reviews, extra sales and direct bookings. We didn’t start from a blank page. GuestRM comes from years of working inside hotels.
First came the Wi-Fi.
WiFi Hotel brings connectivity to Italian hotels: the network, the login, the support when something goes wrong. Today that’s 2,500 properties. Thousands of guests pass through the Wi-Fi login page every day, and that’s where it all began.
Hotels wanted more than a connection. They wanted to know who had logged on, to be able to message them, to ask how their stay went. So, alongside the network, WiFi Hotel built its first marketing tools: contact collection with consent, automated messages, Quick Review, review invitations.
2,500 hotels in Italy
GuestRM is the spin-off of WiFi Hotel.
Made in Nexis.
Then came the results.
Those tools ran for years at client properties, and we measured what they did. When the review invitation arrives on WhatsApp, 14.2% of guests leave a review; by email, 5.08%. And extras offered with a message at the right moment sell ten times more than extras offered only in person.
We also saw where those tools hit their limits. Every feature had its own data: the chat didn’t know what the survey said, the campaigns didn’t know who had come back. And every growing property ended up paying for five different pieces of software.
Today it’s a product of its own.
Marketing had outgrown the Wi-Fi, and it deserved its own product. GuestRM was built from the ground up on that experience: newer, more complete, and designed for front desks that have no time to waste.
At its heart is a single profile for every guest, which every feature reads and enriches: the GRM, WhatsApp and web chat, the AI assistant, the guest portal, Quick Review, surveys, online reputation, automations, Mass Messaging and newsletters. And with the Wi-Fi hotspot, every network login becomes a contact in the CRM.
See GuestRM
in action.
Tell us about your property. In the demo we show you the features that matter to you, built around the way you already work.
- Leave your details
- We get back to you to book a time
- We walk through GuestRM on your real-life cases
- If you choose GuestRM, we help you set up your first flows
