Every guest.
Every message.
All in one place.

GuestRM is a CRM for hotels and resorts. It brings together in one platform a profile for every guest, WhatsApp and website chat with an AI assistant, a digital guest guide, a Wi-Fi hotspot, in-stay feedback and campaigns by email, WhatsApp and SMS. It is the spin-off of WiFi Hotel and is developed by Nexis s.r.l.

Yes, everywhere. The AI assistant answers every guest in their own language, on WhatsApp and on your website. In the chat, guest messages arrive translated into your team’s language, and whatever your team writes goes out translated into the guest’s language. WhatsApp and SMS campaigns, automated messages, surveys and the digital guide are translated automatically: write once, and every guest reads it in their own language.

Hotels, resorts, campsites, holiday villages, residences and hotel groups. At a smaller property, GuestRM takes work off a front desk that already does a bit of everything. The bigger the property, the bigger the payoff: more guests, more messages, more reviews and more extras to sell.

No. Once they’re set up, automations run on their own: review requests, birthday wishes, pre-arrival messages. At the start we help you choose and switch on your first flows, beginning with the ones that bring the most value.

Fewer negative reviews, because problems surface and get fixed during the stay. More positive reviews, requested from happy guests. Happier guests, with instant answers at any hour. An AI assistant that impresses guests and sets you apart from the competition. More extras sold through messages and the AI assistant. Guests who come back and book direct, with no OTA commission. At WiFi Hotel client properties, where GuestRM comes from, review invitations sent on WhatsApp reached a 14.2% review rate.

No. GuestRM looks after the relationship and communication with your guests: it doesn’t handle quotes, rates or room sales. It works alongside the PMS and booking tools you already use.

Yes. Guests can come into GuestRM from your PMS through our PMS integrations, as well as from the Wi-Fi, the chat and landing pages, or be added by hand. In the demo we check your PMS together.

Every profile records the guest’s consents, collected through the Wi-Fi, surveys or entered by your team. By default, newsletters and WhatsApp and SMS campaigns only go to guests who have given marketing consent.

There’s one plan, with every feature included. Monthly: €99 a month with 25 rooms included, plus €3 a month for each extra room. Annual: €950 a year plus €28 per room beyond 25. Seasonal, for properties open 7 months a year: €589 a year plus €18 per room beyond 25. Prices exclude VAT, with no setup fee; WhatsApp and SMS messages are billed by usage. Over 100 rooms, we prepare a tailored offer.

Because they’re general-purpose tools that cost more with every contact you add, and they know nothing about the stay. In GuestRM, newsletters and bulk WhatsApp and SMS sends are in the same plan, start from the guests in your CRM with their consents, and can use WhatsApp and SMS too.

The WhatsApp connection is included in the plan. Messages are billed by usage, separately from the subscription.

No. The assistant answers frequently asked questions on WhatsApp and on your website (with a widget), using your property’s information, in multiple languages and at any hour. When a guest asks for a person, or the request needs one, the conversation passes to your team.

GuestRM is the spin-off of WiFi Hotel, which serves 2,500 hotels in Italy, and is a Nexis product. It’s a separate platform: WiFi Hotel handles the network and internet access, GuestRM handles the guest relationship. The Wi-Fi hotspot module connects the two, turning each Wi-Fi login into a contact in the CRM.

For groups and chains, and for properties with more than 100 rooms, we look at the setup together and prepare a tailored offer.